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Lisa Modisette,
Lisa Modisette is a recognised expert in customer management (segmentation, churn, database marketing, loyalty & experience) most recently with Amdocs Consulting. Her experience includes areas such as business transformation programs, loyalty programmes and customer strategy, segmentation, customer lifecycle management, best practice database marketing, customer experience, contact management, CRM gap analyses, marketing planning and communications, product marketing and churn modeling. Her current research area is in the mobile customer experience, and mobile loyalty & data services.
Lisa's previous positions include Founder and Principal Consultant for Info Insight Ltd, Interim Manager of Segmentation, Customer Insight & Market Research at Vodafone UK, Managing Director of European Operations for Lightbridge, and Director of Telecommunications Industry Marketing for Metaphor (an IBM subsidiary) She has been engaged a numerous consulting engagements at Cingular, AT&T, Vodafone, T-Mobile, Orange, MCI, Deutsche Telecom, KPN and so on. She has a lengthy publication and public speaking list, including journals, international conferences and articles. She is the author of Baskerville Telecom's report, Mobile Customer Experience 2003-2007: How companies can survive in an evolving market. Lisa may be reached at Lisa.Modisette@amdocs.com
