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Doreen Wakefield
Doreen Wakefield founded Plan b in 2000 after heading up IT divisions in Fortune 100 organizations. She is an experienced professional and thought-leader with deep Transportation, Logistics, Utility and Healthcare industry experience. She has worked primarily in the private sector, but has consulted in the public sector over the last ten years. Doreen makes her home in Southern California and enjoys cooking, reading and traveling with her husband and family all over the world.
Nancy Arter’s background is in the telecommunications and technology sales and marketing arenas. Her core capability is in sales and marketing leadership -- and she is passionate about the customer experience. Since joining Plan b in mid-2008, she has worked to build out the sales and marketing strategies for the company. Nancy is a Native Californian and makes her home in Southern California. She loves fitness, exercising, being outdoors and spending time with her family.